Subheads should descriptive, clear, short subheads to make your content scanable. Don’t make someone read a whole page when they only need one sentence!
Bullet points are your best friends – often you can break a paragraph up into a few quick points, making it easier for your readers to get the information they need.
Links should be clear and easy to understand – click here doesn’t really tell a user much! A good rule of thumb, you should be able to guess where you’re going even without surrounding text.
Images should serve a purpose – images are the #1 thing that slows websites down, and slow websites are the #1 reason people give up. Don’t use pictures just to ‘have a photo on every page’ – your users have a goal in mind, and rarely does that goal include looking at stock photography.
Navigation
Page titles should be short and descriptive – 1-3 words is best
Menus should list each page once – no repeats! Try to keep your overall menu to 5-7 items, the simpler the choices, the easier it will be for your visitors to find the right place.
Links should be reviewed and make sure they are linking to the intended target and not 404 pages.
Final Review
Conduct an external review with 1-3 people who have not worked on the site to take a look before you publish, they will catch things you have missed.
Make sure your homepage is clear and that users can understand the purpose of the site and quickly and easily find ways to explore your site content.
Have contact information in your footer and possibly as a separate page to make it easy for users to request additional information.