Activate Google Site Kit Plugin
Go to your WordPress dashboard and click on Plugins in the left navigation. Then select Activate under Site Kit by Google.
Set up your Google Analytics Account
Analytics can be a full time job in itself. Although we wish there was a set of settings to just enable for every site, everyone’s needs are different. Please reference the guides from Google about how to set up your Google Analytics settings to get the most from your site.
Review
Complete periodic reviews of your analytics to see what content is visited most and if you should change your hierarchy of content. Perhaps users are looking for information they can’t find and thus giving you prompts to create new content.